The funny and colorful Looney Tunes are back with a great collaboration by Tommy Hilfiger.
Building on TOMMY JEANS’ history of collaborating with pop culture icons, the capsule is the ultimate fusion of American fashion and entertainment.
“The Tommy jeans Looney Tunes® capsule is an exciting blend of two brands defined by youthful energy and determined optimism,” said Tommy Hilfiger. “We are both dedicated to honoring our heritages, while constantly reimagining them with a fresh twist that resonates today. This shared spirit and its expression makes our collaboration a natural fit for the next generation of fans around the world.”
The capsule features a range of fresh and vibrant designs both for adults and kids, including relaxed-fit sweatshirts in gray, navy and light pink display the hybrid logo front and center.
All of the pieces are ideal additions to the wardrobe of social collectors and social creatives – the confident, savvily dressed digital natives.
For girls, a light blue wash, denim dungaree and denim jacket provide the signature TOMMY JEANS street edge. Boys can enjoy modern and elevated loungewear in the form of Looney Tunes® sweatpants, crew neck sweaters and a critter hoodie. Spirited T-Shirts and accessories like the bum bag, backpack and bucket hat can be styled for all.
Photographer Jack Henry Bridgland shot the capsule campaign starring U.K.-born, emerging musicians, Jesse James Solomon, and Joy Crookes. Multimedia artist, Francois Dourlen, created a series of campaign visuals in his signature ‘smARTphone’ style, wherein Dourlen uses his iPhone to playfully and seamlessly superimpose cartoon characters into real-life situations.
Shop the collection on CoccoleBimbi.com