Raspberry Plum: interview to the designer Aleksandra

Raspberry Plum is a luxury, design lead children’s fashion brand based in London. The entire collection is sourced and manufactured in Europe. The highest level of craftsmanship and quality of manufacture is used for the collection.

The collection consists of ready to wear boys and girls fashion as well as knitwear, socks and accessories. Raspberry Plum is not a trend follower, but a pioneer of style.

We interviewed the designer Aleksandra..

Raspberry Plum: where does this name come from? 

This is an interesting question. I was born in Belgrade, Serbia and moved to UK with my faliy at the age of 12. I always had the need to do something that will connect me to my roots. This is why RaspberryPlum is mostly manufactured in Serbia. Serbia is well known for being one of the largest exporters of Raspberries and Plums in the world and it exported me too.

It’s a simply stylistic choice or there’s a meaning behind it? 

I never do anything solely based on aesthetics.

Why is it produced in Serbia? 

Prior to well published political troubles during the 90s Serbia had a thriving textile industry. They manufactured quality products including some products for Italian designer brands. These large manufacture facilities were forced to close because of international trade embargo which was imposed on Serbia. A great number of skilled workers lost their jobs. I wanted to help to promote high quality manufacture in Serbia. We are a small brand but we try to do our bit.

From your creations we can feel a strong inspiration to art: who are the artists you most appreciate? 

That is a very tough question as there are so many artists I admirer. I am constantly discovering new minds to be in ore of, as I am eagerly researching new subjects to base the upcoming collection on. In terms of fashion my biggest inspiration would be Elsa Schiaparelli. She inspired me from an early age. In terms of fine art I love Paul Klee at the moment as I have just finished a collection for ss20 based on his work. In terms of film maybe I would say Stanley Kubrick. A difficult man but most geniuses are. I am also a big fan of constructivist art and surrealism, which you might notice from my work.

One of our favorite collections is the one with references to music: tell us the story behind the concept.

That was one of my favourite collection. It was based on mid century Jazz and jazz posters and record covers of that time. My collections always try to introduce kids to new forms of art and this time it was jazz music. I illustrated prints featuring names of some of my favourite Jazz musicians. It was important to communicate the mood of the music in the clothes and portray the playfulness of this fun music genre in my creations. I had a lot of fun working on it.

You have just become a mom: 3 things that are changed in your life? 

Oh, it changes your life far more than I ever expected. Firstly I never expected to feel so much pure love for this little creature. I am a big dog lover and I use to only look at dogs on the street. Kids did not interest me. Now I find all kids cure. I understand what pure, unconditional love is.

Secondly, it is a lot harder than I ever expected. It teaches you the meaning of sacrifice and it puts things into perspective. It teaches you not to sweat the small stuff.

Thirdly, I have absolutely no time for myself. All I keep saying all day is ‘I’m coming, I’m coming’, so Luna has picked up on it and is repeating it. I use to love reading now I can forget about that. But then again, I don’t have a normal job ether.

How does being a mother affects your creative process? 

The tiredness does not help for sure, haha. I do understand the needs of babies and toddlers in terms of comfort and convenience. I am more keen to use softer fabrics and best quality materials. I would also like to set and example for Luna through my work to be brave and trust her own instincts.

For the SS19 you made a trip to east: why do you like China? 

The collection was not based on one particular eastern country. I incorporated elements of China, Korea and Japan in the artwork. I’ve always admired the easter aesthetic and their use of colour. It is something that I’ve always been keen on looking into, I just didn’t want to offend. I hope I’ve done a decent enough job for my customers in those countries to like it.

Aleksandra and the planet: are you sensitive about it ?

Very much so. RaspberryPlum started off it’s life as an organic and sustainable brand. This was five and a half years a go when things were a bit different. I struggled to find sustainable fabrics which were not just basic jerseys etc. It was tough. I could not do what I wanted to creatively. So, after about 4 seasons I decided to abandon that idea and focus on producing creative fashion which is entirely sourced and manufactured in Europe reducing it’s carbon footprint. We do not like to use excess packaging and I am always looking for new ways to improve on the kinds of fabrics we use and our manufacture methods. All our clothes are made by small, family owned workshops. Sadly, if we were bigger we would have more access to sustainable raw materials.

Let’s discover now all the Raspberry Plum collection on CoccoleBimbi.com!




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