Burberry has pledged to eliminate plastic by 2025, according to a report published by the Ellen MacArthur Foundation an organization designed to help fashion brands transition to a circular economy.
In today’s fashion scene, sustainability has become a central point of conversation. Many fashion brands are taking the necessary steps to commit to sustainability and British luxury brand Burberry is on the front line.
The Luxury english brand is taking the next step in sustainable fashion, the company is planning to wipe out all unnecessary plastic packaging by 2025.
In October 2018, the luxury label joined the likes of Stella McCartney and other fashion brands in signing the New Plastic Economy Global Commitment which aims to reduce global fashion waste.
In six years, Burberry’s packaging will either be reusable, recyclable, or compostable. The luxury fashion brand has already removed plastic lamination from its retail bags and poly bags and is continuing its efforts by planning to replace all current hangers, shrouds and poly bags with an environmentally-friendly option by the end of 2019.
Their target is to become carbon neutral, to re-value waste and to drive positive change through 100 percent of their product and positively impact people.
“We’re going to be doing that by driving demand for sustainable new materials, looking at things like well being, the environment and sustainability in the manufacturing industry in our supply chain,” said Pam Batty, vice president of corporate responsibility at Burberry.
The luxury brand has said that by 2025 all of its plastic packaging will either be reusable, recyclable or compostable.
To send out the message, the brand has recently launched new packaging. They’ve created paper packaging using FSC certified virgin pulp and fiber from recycled coffee cups in partnership with CupCycling. According to Burberry, they’ve upcycled over 11 million cups.
Burberry has been working hard to become environmentally responsible. In Septemeber last year, the brand has decided to stop using real fur and to end its practice of destroying unsalable products and excess inventory.